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Travel Marketing Worldwide News

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White Papers

In October 2010, the Travel Marketing Worldwide team reached out to our travel agent and tour operator partners here in the U.S. asking for insight into the current state of business as well as opinions about where the travel industry is headed.  We found that the general attitude today is one of optimism for 2011, and confirmation that 2010 was a better year than 2009. However, agents and operators are working harder than ever due to increased competition as well as a more conscientious consumer who is very involved in the travel planning process.

Click here to view a white paper (.pdf) highlighting the results of this research and implications for our segment of the tourism industry, most importantly;

  • Travel is indeed getting back on track with just over 70% of U.S.-based long-haul travel specialists reporting increased sales this year over last.
  • “Conscientious consumerism” continues to dominate travel purchase decisions, with consumers taking longer to make purchase decisions, scrutinizing value for money and traditional travel specialists experiencing huge competition from online retailers.
  • Suppliers and sellers of travel must work together to position and sell the intangible benefits of experiential travel in this new environment.

While we heard the majority of operators talk about consumers looking for "value for money", this doesn't mean people are looking for "cheap". Rather, we see this as a challenge to position and market the intangible benefits of a long-haul travel experience. We must all work together to effectively market the special, unique touches provided travelers. If done effectively, the final bottom line price becomes less important. As Travel Age West recently reported, "In place of external amenities, exclusive, authentic experiences are said to be the cornerstones of today’s new luxury excursion."

Press Releases

October 4, 2011 - Travel Marketing Worldwide Expands to Present Hidden Gems of the World

February 28, 2011 - Travel Marketing Worldwide Announces Expansion into Europe

February 21, 2011 - New Marketing Program Set to Raise Awareness of Mozambique Travel Experiences

January 24, 2011 - Travel Marketing Worldwide Announces New Asia Pacific Portfolio

January 10, 2011 -   Travel Marketing Worldwide and Green.travel Team up to Educate Travelers on Sustainable Travel

November 3, 2010 - Travel Marketing Worldwide Releases Travel Industry Trend Data Highlighting Increased Sales for 2010

September 7, 2010 - Travel Marketing Worldwide New Premier Association of Travel Marketing Professionals

Media Coverage

 

February 24, 2011: Travel Pulse (PMG)

Travel Marketing Worldwide launched a new “Magical Mozambique” portfolio, a collaboration of a number of Mozambique’s travel offerings, the country’s first destination promotion initiative in the United States market. A planned two-year program is focused on raising awareness about Mozambique among the U.S. travel trade, including travel agents and tour operators.

January 30, 2011: New York Times, An Eco-friendly Vacation Site Debuts

As the official marketing partners of Green.travel, Travel Marketing Worldwide provides valuable product development and marketing services to help the providers of Green.travel-listed responsible travel experiences do business with travel agents and tour operators based in North America, including; product evaluation and development, introductions to key trade partners, and sales-focused product trainings.

January 2011: Travel Pulse (PMG)

Travel Marketing Worldwide launched its Asia Pacific portfolio, dedicated to representing properties and ground operators throughout the Asia Pacific region to U.S.-based tour operators. It includes products core to the Travel Marketing Worldwide mission focused on promoting travel experiences that are respectful cultural exchange and that offer a strong sense of place.

September 2010: Travel Agent Central

Travel Marketing Worldwide has been launched as specialists in representation services focused on selling global accommodations and travel through tour operators in the Americas. Read more here.

September 2010: Adventure Travel News

The company specializes in effective representation services focused on selling global accommodations and complete travel experiences through tour operators in the Americas. With a client base focused on boutique properties and experiential ground operators in Sub-Saharan Africa, Latin America, Asia Pacific and the Himalayas & Beyond, Travel Marketing Worldwide brings together a diverse, well-respected team of travel industry veterans and marketing professionals to offer a proprietary, strategic suite of travel representation services. Read more here.

Get Connected With Travel Marketing Worldwide

Linked In:
Travel Marketing Worldwide Group on Linked In

Facebook:
Travel Marketing Worldwide on Facebook

Twitter Portfolio Feeds:
Travel Marketing Worldwide Africa Twitter Feed
Travel Marketing Worldwide Latin America Twitter Feed
Travel Marketing Worldwide Himalayas and Beyond Twitter Feed
Travel Marketing Worldwide Asia Pacific Twitter Feed

Travel Marketing Worldwide Europe Twitter Feed